Market to Save Lives?

Posted by Business & Marketing Strategist, Donna Lynn Price on January 7, 2018

chimney sweep marketing blueprint

Could Your Marketing Save Lives? Here is a Chimney Sweep Marketing Blueprint that could!

Maybe you are wondering how a chimney sweep marketing blueprint could save a life, so let me tell you the story of chimney fires this week….

This weekend there was a house fire just down the road.  The damage from the outside looks like a possible chimney fire but no confirmation on that.  A few miles away — the same weekend, a house burnt to the ground and it is a suspected chimney fire.  Less that eight weeks ago, a few miles in the other direction, another house burned to the ground — a confirmed chimney fire.

Each chimney fire was preventable. In each of these cases, possessions were lost, houses severely damaged or totally destroyed and thankfully, no one was injured.

So, why weren’t they prevented? I want to outline a chimney sweep marketing blueprint that can increase safety for homeowners and increase business.

Preventing chimney fires is about education. It is an opportunity for every Chimney Sweep in the area.

Okay, so I am looking at this as a marketer and thinking effective marketing could have prevented these.

Let me share the Chimney Sweep Marketing Blueprint that I came up with….

So let me lay it out here:

Information — Interrupt — Grab Their Attention

Right now, these local sweeps could be writing articles and press releases about the ability to prevent chimney fires.  Start with a headline that goes to the pain — the fear of losing your house.  Sub-headline — your solution — inspect and clean your chimney every single year.

The article itself only needs a few bullet points about how a chimney inspection and cleaning prevent house fires.

Educate — Give Them More In-Depth Information

BUT — it needs to lead into that bigger report — offer people MORE information on your website. Actually, I highly recommend a landing page — that has each of these elements right there… Interrupt — Educate — Engage and Offer….

chimney sweep marketing blueprint

Engage — really start building that relationship.

Here is the key to marketing — connect with prospects, educate through your marketing — build relationships — KNOW, LIKE, TRUST.  And as you build your credibility and rapport, you are also building your client base.

Look at the pieces — article or press release (and a blog post on your site) leads to a complimentary report.  The report provides a complete picture of the top five reasons or ten reasons that they need to hire a chimney sweep and why they do not want to do it themselves.

I have already outlined this report.  Complete with pictures of house fires, information, statistics to provide to the person that opts-in.

Once they have the report — then you have the opportunity to continue marketing — via email, sending them information about chimney fires, reasons they need a complete chimney inspection with a camera…. why they want a professional to clean their chimney and the increased safety it brings to their family.

Continue to educate — use your email marketing campaign to continue educating.

Offer — now you can offer your incredible services and value to them.

They know you, they like you, they are educated about WHY they need to have their chimney inspected, why your service makes sense for them, why they do not want to sweep their own chimney… they have YOUR info. Now, when you make a valuable offer to them — a package of inspect, sweep and monitor… you have a new client and you have increased their safety and your business.

Track your results. Keep track of what is working and what is not working.  Fix it, repeat and keep the cycle of marketing going.  Keep educating, keep engaging….

Chimney fires are preventable. If Chimney Sweeps provide educational marketing to their potential clients — they are saving lives, saving homes and families. When you start looking at your marketing as that important, then you really start marketing effectively.

This chimney sweep marketing blueprint puts the critical pieces into place for improving the marketing plan.

Who else can save lives through their marketing? Can you?


Business Profit Breakthroughs – Money Hiding In Your Business

Posted by Business & Marketing Strategist, Donna Lynn Price on December 31, 2017

Could You Be Missing Business. Losing Money?

Business Profit Breakthroughs is the book that can transform your business!

Business Profit Breakthroughs is my new book that contains the SYSTEM that I am using with people to help them find the holes in their marketing.  It is really fun to find people money!  And they are always happy!  Typically I find a minimum of $10K in a 45 minute consult.  It is really an assessment of marketing strategies.

I offer a 10K in 45 consult… you can schedule yours:, but I also know that many, many people are hesitant to have that person to person call.  They think it is a sales call.  What it really is, is an education call.  It is full of insights and information, so much so that people leave the call — excited, inspired and ready to take action!

Some people think it is a hoax, but the reality is that most businesses are leaving thousands and thousands of dollars on the table. It is there for the finding. And most of the time, actually all of the time, it is readily available with a few simple tweaks and changes to the marketing strategies that are being implemented.

What would you do with 10K? What if you found 10K per month in your business? Could that change your business? Your life?

When you start looking at your marketing in a new way and how it is or is not working to build your business, you will see that you too have more than 10K in your business that you are not accessing.  The SYSTEM reveals all if you are willing to look.

It is with new leads, new customers, better conversions, knowing your numbers — and while at first glance it may seem complicated, it really is simple.  Simple fixes to what you are already, most likely, doing to grow your business, but we add steroids to the mix and make it work — better, faster, and easier!

Learn how Business Profit Breakthroughs can shift your understanding of your current marketing plan and marketing strategies.  Write all over it, generate new ideas, new strategies to make your business thrive.  Stand up and change how you are doing, what you are doing to make it work for you instead of just draining the bank.

Do not be satisfied with converting one person when it could have been 1 or 20 or even 100.  Bigger growth is possible.  Thriving business is in sight.  You just need to understand the keys to what you are doing.

Do not depend on your web designer, your advertising sales person — because most likely they do not know how to put the strategy together to work for you!

Get your copy today!!

(I will be offering it totally free to you!!  It is worth reading for the ideas YOU will find for YOUR business!)

Get Your Copy of 10K in 45
  • Email Address:
  • First Name: