Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
- Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
- Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
- Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
- Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.
There are three cornerstone ideas to a successful business:
- Quality product/service
- Offering useful products/services that solve a problem for or enhance the life of a customer
- Offer subjects your customers find interesting
Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.
Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.
Could Your Marketing Save Lives? Here is a Chimney Sweep Marketing Blueprint that could!
Maybe you are wondering how a chimney sweep marketing blueprint could save a life, so let me tell you the story of chimney fires this week….
This weekend there was a house fire just down the road. The damage from the outside looks like a possible chimney fire but no confirmation on that. A few miles away — the same weekend, a house burnt to the ground and it is a suspected chimney fire. Less that eight weeks ago, a few miles in the other direction, another house burned to the ground — a confirmed chimney fire.
Each chimney fire was preventable. In each of these cases, possessions were lost, houses severely damaged or totally destroyed and thankfully, no one was injured.
So, why weren’t they prevented? I want to outline a chimney sweep marketing blueprint that can increase safety for homeowners and increase business.
Preventing chimney fires is about education. It is an opportunity for every Chimney Sweep in the area.
Okay, so I am looking at this as a marketer and thinking effective marketing could have prevented these.
Let me share the Chimney Sweep Marketing Blueprint that I came up with….
So let me lay it out here:
Right now, these local sweeps could be writing articles and press releases about the ability to prevent chimney fires. Start with a headline that goes to the pain — the fear of losing your house. Sub-headline — your solution — inspect and clean your chimney every single year.
The article itself only needs a few bullet points about how a chimney inspection and cleaning prevent house fires.
Educate — Give Them More In-Depth Information
BUT — it needs to lead into that bigger report — offer people MORE information on your website. Actually, I highly recommend a landing page — that has each of these elements right there… Interrupt — Educate — Engage and Offer….
Engage — really start building that relationship.
Here is the key to marketing — connect with prospects, educate through your marketing — build relationships — KNOW, LIKE, TRUST. And as you build your credibility and rapport, you are also building your client base.
Look at the pieces — article or press release (and a blog post on your site) leads to a complimentary report. The report provides a complete picture of the top five reasons or ten reasons that they need to hire a chimney sweep and why they do not want to do it themselves.
I have already outlined this report. Complete with pictures of house fires, information, statistics to provide to the person that opts-in.
Once they have the report — then you have the opportunity to continue marketing — via email, sending them information about chimney fires, reasons they need a complete chimney inspection with a camera…. why they want a professional to clean their chimney and the increased safety it brings to their family.
Continue to educate — use your email marketing campaign to continue educating.
Offer — now you can offer your incredible services and value to them.
They know you, they like you, they are educated about WHY they need to have their chimney inspected, why your service makes sense for them, why they do not want to sweep their own chimney… they have YOUR info. Now, when you make a valuable offer to them — a package of inspect, sweep and monitor… you have a new client and you have increased their safety and your business.
Track your results. Keep track of what is working and what is not working. Fix it, repeat and keep the cycle of marketing going. Keep educating, keep engaging….
Chimney fires are preventable. If Chimney Sweeps provide educational marketing to their potential clients — they are saving lives, saving homes and families. When you start looking at your marketing as that important, then you really start marketing effectively.
This chimney sweep marketing blueprint puts the critical pieces into place for improving the marketing plan.
Who else can save lives through their marketing? Can you?
Could You Be Missing Business?
Business Profit Breakthroughs is the book that can transform your business!
Business Profit Breakthroughs is my new book that contains the SYSTEM that I am using with people to help them find the holes in their marketing. It is really fun to find people money! And they are always happy! Typically I find a minimum of $10K in a 45 minute consult. It is really an assessment of marketing strategies.
I offer a 10K in 45 consult… you can schedule yours: http://MeetWithDonna.com, but I also know that many, many people are hesitant to have that person to person call. They think it is a sales call. What it really is, is an education call. It is full of insights and information, so much so that people leave the call — excited, inspired and ready to take action!
Some people think it is a hoax, but the reality is that most businesses are leaving thousands and thousands of dollars on the table. It is there for the finding. And most of the time, actually all of the time, it is readily available with a few simple tweaks and changes to the marketing strategies that are being implemented.
What would you do with 10K? What if you found 10K per month in your business? Could that change your business? Your life?
When you start looking at your marketing in a new way and how it is or is not working to build your business, you will see that you too have more than 10K in your business that you are not accessing. The SYSTEM reveals all if you are willing to look.
It is with new leads, new customers, better conversions, knowing your numbers — and while at first glance it may seem complicated, it really is simple. Simple fixes to what you are already, most likely, doing to grow your business, but we add steroids to the mix and make it work — better, faster, and easier!
Learn how Business Profit Breakthroughs can shift your understanding of your current marketing plan and marketing strategies. Write all over it, generate new ideas, new strategies to make your business thrive. Stand up and change how you are doing, what you are doing to make it work for you instead of just draining the bank.
Do not be satisfied with converting one person when it could have been 1 or 20 or even 100. Bigger growth is possible. Thriving business is in sight. You just need to understand the keys to what you are doing.
Do not depend on your web designer, your advertising sales person — because most likely they do not know how to put the strategy together to work for you!
Get your copy today!!
(I will be offering it totally free to you!! It is worth joining this list)
Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.
It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.
We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.
Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.
- The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.
- Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?
If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.
There are lots of little subtle changes you can make. Reassess your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.
You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.